Gaining trust with a web page filled with text and images is not an easy job unless you know who you are targeting with your website design and how you can convince them over your competitors. People on the internet read everything from credit card frauds to online funds theft. In such an atmosphere your prospects are confused about purchasing online from a website they have just stumbled upon. There are many factors that can be worked on to make your prospects trust you once they visit your website. We are going to talk about the top 5 of them.
Your Professional Brand Design
If you are a sales person physically standing in a shop trying to convince a potential customer, you have hundreds of ways and plenty of time to build trust. But on your website, You have few seconds to impress the visitor or he clicks, closes the window and you have lost him.
The first thing you can do to grab the attention of a future customer is your professionally designed custom logo and website design that stands out. If your logo design looks bad, 80% of times the user gets an impression that the product you sell or services you offer are also bad.
Your business logo is first step towards a successful brand recognition campaign when you start a business. So get a professional logo design to build trust and don’t lose customers.
Adjust Testimonials in your Website Design
Happy customers are the best advertisement, put feedback from your satisfied customers on home page of your website design to build trust. You can writing thousand words articles about your own business but two lines from a satisfied customer can beat that huge article.
When a prospect sees that a number of people are happy and endorsing your brand then it becomes easier for him to trust you. The testimonials show the user that this person has got what he wanted so why can’t I get what I want when people are recommending this brand.
Social Media Popularity
Social media has a huge number of users who relate to your business and once they see a big number of followers on your social media profiles, they start trusting you. I have seen so many business getting more and more sales by just cashing on the popularity on their social media profiles.
A user who wants to get a custom logo design goes to search engine and finds lets say top 5 companies. Before he moves forward, he looks at the number of followers, activity and human interaction on social media profiles of those companies and decides to go with company which is most popular among all five.
So start posting on your social media profiles regularly, interact with your followers and add a link to your website design to establish authority.
Quality of Portfolio
You write history of your company telling them about how many years you have been in business without focusing on showing them what kind of quality you have been offering all those years will make your customers confused about you. Showing your quality work on home page attracts the customer to get your service since they start to expect the same quality work for themselves.
No user is going to believe you if you claim to have many years of experience and your website does not display the samples in which that experience has been depicted or displaying a poor quality sample work can also ruin the base of your claims.
The potential customers judge you by the work you have been doing, they are concerned about what quality are they going to get for what they are going to pay.
Truth based About us page
Your about us page is not only important for your potential customers to read, but also to the search engines. The search engines rank your website higher and you get an increased visibility index if you are able to establish authority through the about us page on your website.
Providing a physical address of your business, showing your faces, workplace, phone numbers and location maps all these parts of about us page make the users believe in your business.