People have stopped wearing what they used to wear in 19th century because the old designs had stopped to inspire. Same thing has happened to brands, we’ve even seen so many big brands upgrading to new design trends. As the design trends are changing, logo design companies and the teams of graphic designers must keep up with the race of rapidly changing logo design trends to stay ahead of the game. Reason are not the new tools or applications introduced offering multiple options of designing business logos but the way logos used to be designed has been changed.
To redesign Marriott logo designers took the building structure of letter M from the old logo and made it their symbol most prominent in the logo.
Oxford dictionaries used the simplest way to ring the bell, D for dictionary. They have used a more sophisticated color with a new more round and readable font.
Boy! that red color can make the stones hungry. Pizza hut logo is the best example of removing mess out and focusing on what it is all about.
Redesigns are not always successful to the business so one must take this challenge keeping in mind the latest trends as well as the old traditional class of the brand while giving a new touch or it can be a disaster for the brand. Yes, the graphic designer should take a step forward according to the latest design trends and add some visual excitement but there should not be too many curls and shifts in the redesign to make the arrangement of elements awkward.
As we move forward we see all the big brands trying to add simplicity and remove the extra craft from their logo designs. The era of drawing geometric shapes to represent a brand is over and it is a big challenge now for custom logo designers to demonstrate freshness out of a minimal and simple curve.