You have a brand new business set up that you want to put online through a website or may be you want to start a business online through a website. You google what you need and find tons of information containing a million options to make an online debut. You get confused, land on this article and find a simple and easy way to get a professional online presence.
Lets break those million options into 4 major ones:
1- Find a computer geek you know and ask him to make a website for free or less than $100.
2- Find a free for life online website builder and make a website yourself without spending a $.
3- Hire an individual freelance web developer for less than $300
4- Place an order for a professional website for less than $500
The only advantage of first option is that it is cheap and the disadvantage is exactly the same, quality will be cheaper because of obvious reasons. The second option seems best for a startup because there are many bloggers on the internet misguiding newbies about the free website builders. Once you create a website with such free builders and put your business information online, people start seeing your business as a zero capital untrustworthy company who can’t spend a penny on one of its most important assets “website”.
The 3rd option is what most startups fall for, they pay about $200 less to a single person who has his own limitations being an individual and his own boss of course so they have no idea what they are paying for and what they are going to get for the money they have paid.
Most of them don’t even bother taking a look at fourth option because that is out of their budget already or more than what they had expected totally ignoring the fact that what those professionals actually do is much more than the money paid. Since they are a team of professionals including graphic designers, web developers, web designers, marketing managers and project planners so they know what they are doing and your website is in safe hands. This is precisely what they do for you.
A Custom Logo Design
They design you a custom logo that can go with your business theme and looks good on your website. The logo is designed keeping in mind the same color scheme would be used for the website design so that it fits well.
Browser and Device Compatibility
The comScore report in 2016 showed that 60% of internet traffic is coming through smartphones and tablets. So you need a responsive website and only a professional web developer can develop a website that is responsive to all the desktop browsers and smartphone devices.
Marketing and SEO
A new website is very base of your future online marketing plans, think if the base has no plans for the future? A creative team of website designers and developers takes help from marketing managers and search engine optimization staff so your website is ready for launching any future online marketing campaigns.
Content Management System
A content management system is a system that allows you to update the website yourself instead of paying every time you need to change a word on a web page. It also comes with plugins and addons to add or remove features from your website.
If you are serious about giving your business a professional online presence then always go for the best option available. Trying to save money and time often makes you pay more and takes longer. A successful online start up requires patience and dedication to become a profitable source of income.