In the past, entrepreneurs used to market their products through electronic media spending thousands of dollars to increase brand loyalty. Now you just need to sit on computer with an internet connection and get your brand recognized using social media tools and spending almost nothing. Its easy, affordable, powerful and most importantly it gives results.
In 2014, 92% of marketing companies were successful in their campaigns because of the massive use of social media marketing as an important part. Every brand needs recognition and constantly increased visibility to keep the brand’s market value high. The tools social media provides are new ways to reach out to your prospects and connect to them by continuously updating them about new promotions, packages, offers and news about the brand.
It has become an easy way to communicate to your targeted audience with latest content about your brand. Once a user stumbles upon your twitter news feed, your content should be capable enough to make him follow you. If the content on your social media tools is old and out-dated then nobody will take an interest in coming back to your news feed.
Seeing your professionally managed accounts on multiple social media networks can build trust on your brand. Brands with higher rankings and following on social media networks are more trusted among their competitors. You can get more sales when customers find it easier to connect with you through social media increasing the brand loyalty at the same time.
Social Habit conducted a study and found that 53% of citizens in united states are loyal to the brands they are following on social media. Providing customer services has been made easier, a timely responded comment on Facebook and regular interactions help retain the customers that increase sales.
Most of the customers try to find you on social media when they need answers, imagine if they find that your brand doesn’t even exist on those social media networks. Companies engaging with their customers through social media get more trust when compared to a live chat support or a contact form.
Social media accounts boost your search rankings, we often write a brand name in a search engine and find their twitter or Facebook account ranked before their official website. It doesn’t only make your brand more visible but also increases your website traffic.
Start building your social media base and keep the customers coming back to you.