As we are moving forward, our lifestyles are becoming faster and complex. Now as a logo designer, you need to leave an impression as quickly as possible and for that you have to keep it simple and quickly recognizable. In the early years of past century, the vintage logo designs were an exact opposite of what a logo design had been defined to be in the same century.
A logo is not just an illustration it carries a complete package of meaning about the company or organization it represents. We see many logos being updated according to new design trends every year but the main factor we see most of the time is that the designs are being simplified.
Another reason for this less is more trend is rapid increase in the use of smart phones because when you see a graphic on a smaller screen, the details are lost. Distraction is not a modern day thing and minimalism can remove it from your design while eliminating confusion of muddiness.
The graphic designers had to admit less is more trend because all the big brands had it in their logo designs. It had become a consumer trust factor to keep the brand simple and less confusing with artwork and illustrations and the professionals know now that once this minimalism trend is in, this style is never going to be out-dated.
Another benefit for a start up going with this design trend is that it saves cost of packaging and printing so if your logo design is full of colors and artwork then your printer is going to bill you a huge amount of money, you better get a logo redesign.