Are you a start up or medium scale business owner with a plan to market your business?
You must have it all figured out then, except the most basic component that could make the prospects fall in love at first sight. The component that leaves first impression on anybody who takes an interest in services you provide or the product you sell. Before you write down more advanced steps of your marketing strategy, we suggest you to consider putting your logo design through a test for the following.
Is the logo unique?
What you want to tell your business audience is something that only a professional design artist can understand, using pre-designed templates or artwork can never convey the actual message that is in your mind. A custom logo design must be a unique identity that could make you believe it would take your company to the peak. This is what we do and this is what Custom Logo Design USA is good at, we design your ideas using the innovation and creativity that comes from years of experience.
Does the logo target right audience?
If you know a thing or two about building a brand then you must be aware of the impact that a professional logo design creates to help your business to excel. What type of product or services do you offer? What emotions aroused can help attract the customer? What age do you want to target? If you are sure about the answers to above questions only then you can target the right audience through your custom logo design.
Are the colors right?
Colors evoke emotions, represent warmth, cheerfulness, optimism, peace and sophistication. That’s why brand color is a part of business campaign now a days. You must be thinking how a designer can understand what color is going to perfectly represent the theme of your business. The studies have shown that blue color represents peace, harmony, loyalty and professionalism. Red color shows anger, excitement, boldness and zeal while the purpal color is used for elegance, royalty and magic. Every color has its own language that depends on culture and interests of your targeted audience.
Red Bull uses red not just to describe the name but also to evoke the feelings of excitement and zeal to market an energy drink.
Skype logo’s blue shows harmony trust and peace that is a must for good communication.
Are the fonts and spacing right?
Suppose a company that manufactures a pharmaceutical product for patients who are above the age of 50 and the designer uses Comic Sans in the logo design. The choice of font is crucial and only a team of professional graphic designers can help you choose the perfect font that can truly represent your business identity. There are hundreds and thousands of fonts to choose from, including the craziest to the most sophisticated. The Serif family of fonts is famous for its serious, trustworthy and perceptive look. Artistic, curvy and handwriting look can be achieved by using Script family of fonts. The cultural values, socio-economic and age of the prospective customers should be kept in mind while choosing font for your custom logo.
The Fedex logo represents tightness and punctuality of their service through the spacing between letters.
As mentioned earlier, Serif family of fonts represents trustworthiness and seriousness. HSBC logo uses a Serif font to display financial seriousness and trust.
If your logo design can pass all the above mentioned conditions, then you are ready to market your business otherwise get a custom logo designed by a professional custom logo design company or modify the existing logo before you reach out to your business prospects.