The designer has very limited options to convey the idea when it comes to typography logo design. In an illustration or icon based logo you always have that opportunity to take user’s attention through your artistic skill. While designing a typography logo on the other hand, you have to think a lot to put that sense of creativity.
There are various online resources to get an inspiration. You may also visit the portfolio page of an established logo design company. For a typography logo design, you look for very basic things like colors, spacing and fonts.
You have to get as much information about your client’s business as you can to get the design idea. Then revisit the websites for design inspiration.
Hand sketch the concept:
Once you have absorbed the idea and inspiration together, take a pencil and make a sketch. Keep the difference of a hand sketch and computer fonts in mind.
Now take a decision if the inspiration was helpful and you have everything you need to design a unique and professional logo.
You need to keep the following points in mind while selecting the color of your typography logo.
The category of business that you are going to design a logo for is the most important factor to keep in mind. If the business relates to banking and finance then you need to find out what colors build trust. If you are designing a logo for a music band then you need to find the music color tones.
A logo design that targets women for makeup and cosmetics, use feminine colors like pink and purple. Health and fitness targeting needs green as a prominent color.
Letter and Word Spacing:
Take a look at FedEx logo to understand how to convey a message with spacing between the letters and words in a logo.
The designer has creatively subtracted the space and brought the color difference in to convey the message of tight timely deliveries.